---

"You can lead a horse to water but you can't make it drink!"

This well known phrase is perfect to describe advertising. By this we mean that we can get your business the exposure it requires and we can also give you the tools needed...

• Full contact details displayed
• Hyperlink to your website to increase business leads
• Unlimited text to describe your business to its full potential
• Four enlargeable colour photos
• Features list applicable to your business
• Your display featured on the front page all year round (Featured & Premium Package)
• Front page advertising for your Hot Offers (Premium Package)
• Inclusion in email newsetters to our database of subscribers (Premium Package)
• Free use of our Events in Essex pages to promote any forthcoming attractions or events (Premium Package)

Advertising on the Essex Tourist Guide will expose your business to thousands of potential customers, but the key to success and increasing business via the guide is to make the most of the tools that are available to you.

Unlike advertising in publications, you have 24 hour access to your display to keep it up to date and relevant to the current season.

By following these simple tips you can maximise your chances of increasing business via the Essex Tourist Guide:

• Contact Details - Just take a moment to double check your contact details are correct, an incorrect phone number, email address or website link could mean missing out on potential business.

• Description - You have Unlimited Text available for your description, so please include as much relevant information as you feel is necessary while remembering to keep the content as interesting as possible. Have you included information about tourist attractions and local amenities in your area?

• Photos - Your display can accommodate up to four enlargeable colour photos which can be changed as often as you like. Your photos are the first part of your display that catches the eye of a potential customer, so quality is important. Try changing your photos to reflect the current season, for example, a B&B showing a photo of an inviting open coal fire during the winter months will work better than a photo of an outdoor swimming pool etc.
If you are uploading photos taken by a digital camera, you can email them to us and we will reduce the pixels so the photo doesn't take too long to upload. This will also ensure that when a customer enlarges a photo on your display, it won't expand beyond the size of their computer screen.

• Features - The features relevant to your business can also be changed anytime. If the feature you require isn't listed, simply submit it in the admin area of your display and we'll add it to the list for you.

• Hot Offers - If you have any special offers or deals please be sure to include them in the 'Offers' section of your profile. We can then include your display in the 'Hot Offers' section on the front page of the Guide. This is useful to help attract potential customers 'out of season' when business may be slower. The Hot Offers facility is available with the 'Premium' package.

• Events in Essex - The 'Premium' advertising package includes unlimited use of our Events in Essex page, so if you have any forthcoming attractions or events please email us the details and we will promote them for you.

• Front Page Exposure - All 'Featured' and 'Premium' package displays feature on the front page of the guide all year round increasing exposure for your business.

We feel it is important for you to monitor the number of people that are interested in your services, as this gives you an idea of the success of the Internet. If you have a website, you can ask your hosting company to supply you with all the 'referrals' that come from other websites each month. This will show you where your online advertising is working best for you.

A COST-EFFECTIVE SOLUTION FOR BUSINESSES THAT DO NOT HAVE A WEBSITE
Advertising on the Essex Tourist Guide also offers a cost-effective solution to businesses that do not have their own website, as you can use your display page on the guide as your website. You have all the benefits and full control of your content 24 hours a day, 365 days a year and can be as descriptive as you want without the worries associated with managing your own website.
You can even link to your display from any directories your business may be listed in.

Most importantly, please do not hesitate to contact us if you require any assistance with your display or if you have any questions. We are here to help and are only a phone call or email away!

Please click here to return to the Advertise page...